8-Week Cohort Programme

Rule of One™

The subscription operating system for DTC CPG brands. We install a repeatable system across 7 phases that takes your brand from wherever you are now to 50%+ subscription revenue.

The 7 phases

Financial Diagnosis — CM1, CM2, nCAC, LTV:CAC on margin. We establish your real numbers before building anything.

Offer Architecture — your hero bundle, introductory pricing, and the deliberately loss-making first purchase that converts browsers into subscribers.

First Purchase Experience — the onboarding flow from landing page to checkout to confirmation that sets the tone for the entire subscription relationship.

Offer-Led Landing Page — a conversion-optimised page built around your subscription offer, not your brand story.

Editorial Pre-sell & Ads — the advertorial and paid media system that warms cold traffic before they ever see your offer.

Retention System — loyalty card mechanics, milestone gifts, mid-cycle touchpoints across email, SMS, and physical inserts. One data source, three channels, fully automated.

Dashboard & Reporting — the metrics that matter: Month 3 retention, subscription uptake, payback period, and the levers to pull.

What's included

Weekly group sessions and 1:1 strategy calls across the 8-week programme. You'll get direct access to the frameworks, templates, and operating playbooks — designed so your team runs the system independently after the programme ends.

This isn't an agency retainer. It's a system install. We build it with you, then you own it.