1:1 with Kunle Campbell

Strategy Day

A focused half-day working session to solve the specific problem blocking your subscription growth. You arrive with a challenge. You leave with a plan you can execute on Monday.

Format

1:1, virtual or in-person (Oxford)

Duration

10am – 3pm (with break)

Preparation

Pre-session data brief sent in advance

Follow-up

Written action plan within 48 hours

What we'll work on

Financial diagnosis — CM1, CM2, nCAC, and LTV:CAC on margin. The real numbers, not vanity metrics. We'll identify exactly where your unit economics break.

Offer architecture — your hero bundle, introductory pricing, and the subscription structure that converts first-time buyers into long-term subscribers.

Retention roadmap — the system that recovers margin from order 2 onwards. Loyalty mechanics, mid-cycle touchpoints, and milestone triggers mapped to your specific product cycle.

Acquisition clarity — where to spend, what to test, and how to structure your first purchase experience so paid traffic actually converts.

Prioritised action plan — not a slide deck. A sequenced list of what to do first, second, and third — with owners, timelines, and dependencies.

Who this is for

Founders and operators at CPG subscription brands — supplements, skincare, beauty, food & beverage — doing £50K+ in annual revenue who know they need to build a subscription engine but aren't sure where to start, or who have subscriptions running below 10% of revenue and want a clear path to 50%+.

This is not a coaching call. It's a working session with someone who has 12 years in ecommerce, has managed significant paid media spend, and wrote the book on DTC growth strategy.